Self-Paced Advanced Attribution Professional Certification
Gain recognition as a Marketing Attribution Expert, regardless of your experience level. Our self-paced certification is suitable for both seasoned professio...
$299 USD
Advanced Attribution Foundations
Embark on a journey with Madan Bharadwaj as he offers a captivating exploration of the evolving landscape of marketing attribution.
$99 USD
Data Infrastructure In Advanced Attribution
Your marketing data infrastructure is an important factor in obtaining reliable attribution results. Dive into this course to explore the crucial considerati...
$29 USD
Marketing Mix Modeling - Theory & Practice
This course offers a comprehensive exploration of marketing mix modeling, covering its historical context, data organization, model design, and result interp...
$149 USD
Incrementality Testing For CRM Audiences: A Practitioners Guide
A panel of marketing experts and practioners discuss practical ways to unlock the value of your first party data.
$149 USD
Geo Match Market Incrementality Testing: A Practitioners Guide
A valuable resource for marketing professionals seeking to enhance their understanding and proficiency in assessing the incremental impact of geo-targeted ma...
$149 USD
Marketing Operations and Accounting using Advanced Attribution
Learn how to prepare datasets for various advanced attribution needs. Typical Measurement infrastructure in data-forward brands and Marketing Accounting.
$29 USD
Statistics for Media Experiments
Professor Palaniappan Ramu provides an overview of the most widely used nomenclatures, metrics, and methods in the field, equipping you with the knowledge to...
$149 USD
Geo Spatial Analysis
This course gives an introduction to Geospatial Census data for marketing and a real-life Case Study on Zip-level testing using Facebook Reach & Frequenc...
$29 USD
Optimizing Digital Campaigns With Advanced Attribution - Facebook/Search/OTT
Follow along with Allison Lichtenberg as she provides practical examples of applying advanced attribution insights to optimize your campaign strategies.
$99 USD
Testing for Diminishing Returns - Using Geo & Split Testing
Discover how Geo & Split testing techniques can uncover valuable growth opportunities for your business.
$149 USD
CMO's playbook for managing CFO's by Keary Phillips
Our experts share their learnings and experience about how CMOs can effectively manage their relationship with CFOs, ensuring that marketing initiatives are ...
$0 USD
How do you communicate marketing contribution to executive team
Communicating marketing contribution effectively to executive teams, operations teams, and the board requires tailoring your message to each audience's inter...
$0 USD
Attribution Foundations 2.0
Embark on a journey with Madan Bharadwaj as he offers a captivating exploration of the evolving landscape of marketing attribution with the content from the ...
$99 USD
Role of Consumer Insights in Brand Measurement
David Yin, talks about the role of consumer insights in marketing measurement and how it addresses some biggest challenges that come out of the conversations...
$49 USD
Marketing Accounting Frameworks - Jun 2024
Marketing Accounting Frameworks is a comprehensive course designed to equip you with the tools and knowledge to shape advanced attribution strategies. Throug...
$99 USD
Advanced Attribution Masterclass Bundle
Unlock the nuances of modern marketing analytics with our Advanced Attribution courses. Courses in this bundle will help you gain actionable insights into yo...
$499 USD
Data Science Bundle
Data science bundle consists of courses that will give you a solid foundation on the concepts and methodology behind the attribution data science.
$399 USD
Attribution Starter Bundle
Attribution starter bundle includes 5 courses that will help you started with a solid foundation in advanced Attribution.
$299 USD
Creating and Operating Marketing Flywheel Using Incrementality
Build and run a flywheel that continuously improves marketing impact using incrementality insights.
Free
Demo of Three Customer Segment Triangulation Study
See how triangulation across three segments reveals true drivers of performance.
Free
Advanced Attribution to Drive Growth
Learn how advanced attribution connects spend to real, defensible growth.
Free
Standard Shopping vs PMAX For A Retail Brand
Compare Standard Shopping and PMAX to understand when each truly works best.
Free
Using Advanced Attribution To Implement A Data-First Approach To Print-Heavy Women's Fashion Brand
Apply advanced attribution to shift a print-heavy fashion brand toward a data-first strategy.
Free
The Perfect Jean Case Study
Explore how rigorous measurement shaped smarter decisions for a denim-focused brand.
Free
Rappi Case Study: Agile MMM
Discover how agile MMM enabled faster, more responsive budget decisions at scale.
Free
LaserAway Case Study: Triangulation Analysis with Multiplier Benchmarks, Geo Testing and MMM
Learn how triangulation, geo tests, and MMM combine to validate and scale media impact.
Free