How Dr. Scholl's Used MMM to Uncover Millions in Hidden Opportunity
Dr. Scholl's, a global leader in foot care with over $600M in retail sales, lacked clarity on what media was actually driving growth across brick-and-mortar, Amazon, and D2Cchannels.
How Empire Today Used Layered Measurement to Unlock $25M+ in Incremental Contribution Margin
When Empire Today, a national direct-to-consumer flooring retailer that had built decades of brand equity, faced a structurally weakening demand environment,...
How Dr. Scholl's Used MMM to Uncover Millions in Hidden Opportunity
Dr. Scholl's, a global leader in foot care with over $600M in retail sales, lackedclarity on what media was actually driving growth across brick-and-mortar,A...
How LaserAway Achieved Attribution Clarity Across 160+ Locations
LaserAway, the nation's largest aesthetic dermatology provider, serves millions of clients across 160+ locations. With marketing spanning digital, TV, direct...
How Garden's Alive Used Multipliers to Right-Size Seasonal Marketing Investments
Garden's Alive, a portfolio of horticultural gardening brands, operates in highly seasonal markets where 80-90% of sales occur in Q4. With shifting consumer ...
How TeePublic Used Incrementality Testing to Replace ROAS Debates with Causal Truth
TeePublic relied heavily on paid media across Meta and Google Performance Max, but platform ROAS and internal reporting told very different stories. Marketin...
How Study.com Used Geo Testing to Drive 6% Lift
Study.com had saturated its core performance channels nationally. Growth required expanding into upper-funnel video, but not everywhere. M-Squared used geo-l...
How Parachute Home Used Triangulation to Unlock 9% Revenue Growth
Parachute's eCommerce sales were softening. The management team planned to cut media spend and reduce costs. But before making sweeping changes, they needed ...
How PowerHeal Used AI Qual Studies to De- Risk a $500K Sponsorship
PowerHeal, an advanced wound care brand, was approached with a high-visibility sponsorship opportunity targeting a new audience. Before committing, the team ...
How HorsePower Brands Used MAF to Unlock Franchise Growth and Triple Corporate Marketing ROI
HorsePower Brands operates a portfolio of home-services franchises, balancingcorporate growth goals with franchise-level economics.